Ada

Ada is an enterprise-grade AI customer service platform developed by Ada Support, Inc. that enables organizations to build, deploy, manage, and scale AI agents across every major support channel — including voice, messaging, email, and custom interfaces — in over 60 languages. At the core of the platform is Ada's proprietary Reasoning Engine™, a unified intelligence layer that applies shared customer context, business logic, and configurable safety policies consistently across all channels, allowing companies to deliver coherent, accurate customer experiences without creating siloed workflows for each touchpoint. The platform's Performance Center gives support teams the tools to design complex multi-step automations through Playbooks — covering processes like refunds, rebookings, and identity verification — while Coaching and Simulation capabilities enable continuous improvement and safe pre-launch testing against key metrics like resolution rate, CSAT, and NPS. Ada integrates natively with leading CRM and helpdesk platforms including Salesforce, Zendesk, and ServiceNow, and maintains enterprise-level security compliance across SOC 2 Type II, GDPR, HIPAA, and PCI DSS standards. The solution is best suited for large and mid-to-enterprise organizations with high-volume customer support operations across industries such as retail and ecommerce, financial services, travel, telecommunications, and technology, where reducing agent workload, improving automated resolution rates, and scaling support without proportionally increasing headcount are critical business priorities. Backed by proven customer outcomes — including a 943% ROI for IPSY and an 85% automated resolution rate for Endy — Ada is designed for customer service leaders, CX operations teams, and digital transformation executives who want to own and continuously optimize their AI capabilities rather than depend on external vendors to run them.