Unify Agents

Unify's bet is that the constraint on outbound is not writing volume but timing, and the product is built accordingly. It watches signals — website visits, job changes, hiring, funding, technology adoption — builds plays that trigger on them, and uses agents to research the account and draft a first message that references the actual trigger. Crucially, the send stays with a rep by default. That design choice puts Unify a rung below the fully autonomous tools on paper, and reliably above them in reply rate, because the outreach is warm rather than cold. It suits teams that already have SDRs and want them working better-timed lists, rather than teams trying to replace SDRs entirely. Pricing is sales-gated and lands in the mid-market band.

The most intellectually honest product in the category: it accepts that timing beats volume and keeps the human on the send. Reply rates reflect that. If your goal is explicitly to cut SDR headcount, this is the wrong tool — it makes existing reps better rather than replacing them.