Alice & Julian
by 11x · San Francisco, USA · Founded 2022
Digital workers for outbound email and phone
Overview
11x is the best-funded pure-play in the category and the only major vendor shipping a serious voice agent alongside its email SDR. Alice handles prospecting, account research, personalisation, sending, reply handling and meeting booking. Julian extends the same motion to phone, SMS and WhatsApp, and picks up inbound qualification — which in practice makes 11x the only single-vendor answer for teams that want both outbound email and outbound calling under one roof. The company had a widely reported rough patch on churn and overclaiming in 2025, and the product that emerged is more honest about needing human oversight. Pricing is high and annual, positioned as a headcount replacement rather than a tool, so the business case only works if you are genuinely deferring an SDR hire rather than adding to an existing team.
Our verdict
The only credible single vendor for both AI email outbound and AI calling, which is a real reason to pick it over Artisan. It is also the most expensive way into this category, and the 2025 churn reporting means you should insist on a paid pilot with an exit clause rather than signing the standard annual.
Best for
Mid-market and enterprise sales teams that want AI email and AI calling under one contract.
Avoid if
You need email only — you will pay a premium for voice capability you never switch on.
Pros
- Email plus voice, SMS and WhatsApp from one vendor
- Best-funded pure-play, lowest vendor-failure risk in the segment
- Handles both outbound and inbound qualification
Cons
- Highest entry price of any pure-play AI SDR
- Public history of churn and overstated autonomy claims
- Annual-only contracting makes a genuine trial hard to negotiate
Key capabilities
Frequently asked questions
What is the difference between Alice and Julian?
Alice is the outbound prospecting agent covering email and LinkedIn. Julian is the voice agent, handling autonomous phone, SMS and WhatsApp conversations plus inbound lead qualification.
How much does 11x cost?
11x publishes a Growth tier at roughly $3,750 per month billed annually, with enterprise deals commonly landing between $45,000 and $120,000 per year depending on agent count and volume.
Is 11x better than Artisan?
11x is the better choice if you want AI calling and AI email from one vendor. Artisan is stronger if you only need email, because its bundled deliverability infrastructure costs less than 11x's equivalent scope.