Ava
by Artisan · San Francisco, USA · Founded 2023
Sources, writes and books — the full outbound loop
Overview
Artisan's Ava is the most complete turnkey AI SDR on the market, in the sense that it tries to own every step a human SDR would touch rather than bolting AI onto one of them. It sources from a bundled B2B database, enriches and researches each account, writes personalised email and LinkedIn sequences, manages the inbox for replies and objections, and books the meeting on a rep's calendar. The differentiator is less the writing quality — which is now table stakes — and more the email infrastructure underneath it: mailbox provisioning, domain warm-up and deliverability monitoring are handled in-product rather than sold as a separate stack. Autonomy is configurable, which matters: teams typically start Ava in approve-before-send mode and loosen it once messaging is trusted. It is priced for funded startups and mid-market teams, not for solo founders, and pricing is sales-gated.
Our verdict
The most vertically integrated AI SDR available — owning deliverability rather than outsourcing it is the reason Artisan outperforms tools with comparable copy quality. It is genuinely L3, not the autonomous employee the marketing implies, and the annual commitment plus opaque pricing makes it a poor fit for anyone testing the category.
Best for
Funded B2B startups and mid-market teams that want one vendor for the entire outbound stack.
Avoid if
You want to trial AI outbound for a month, or your ICP sits outside North America and Western Europe.
Pros
- Email infrastructure and warm-up included, not a separate vendor
- Genuinely owns the full loop from sourcing to booked meeting
- Autonomy is dial-able, so teams can ramp trust gradually
Cons
- No published pricing and typically an annual contract
- Bundled data quality varies sharply by region outside North America
- Marketed as an autonomous employee; realistically needs weekly human tuning
Key capabilities
Frequently asked questions
What does Artisan's Ava actually do?
Ava sources leads, researches accounts, writes and sends multichannel email and LinkedIn sequences, handles replies, and books meetings. It also manages mailbox warm-up and deliverability, which most competitors leave to a separate tool.
How much does Artisan cost?
Artisan does not publish pricing. Deals are quoted per seat plus contact and send volume, and typically run on an annual contract. Expect a mid-market rather than SMB price point.
Is Ava fully autonomous?
No. Ava is a supervised autonomous agent: it can run a full outbound workflow end to end, but most teams keep approval-before-send enabled until messaging is proven, then loosen it selectively.
