Persana AI

Persana targets the gap beneath Clay: teams that want waterfall enrichment and agentic research but cannot justify Clay's credit spend or learning curve. It pulls from 75+ data providers, enriches contacts, runs AI research on accounts and drafts personalised outreach, with a simpler interface and materially lower pricing. Data depth and workflow flexibility do not match Clay — that is the trade — but for straightforward enrichment and personalisation the difference matters less than the cost saving. It is a small company with limited funding, so factor vendor risk into any annual commitment.

A credible budget alternative to Clay for teams whose enrichment needs are straightforward. You lose Clay's workflow flexibility and data depth, and you take on real vendor risk given the funding position — but at a fraction of the cost, that is a defensible trade for SMBs.