Snowplow

by Snowplow

Behavioral data platform that creates governed, real-time customer context from digital interactions for analytics and AI agents.

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Customer Data Platforms (CDP)

Starting priceContact for pricing

Pricing modelcustom

Free trialNo

About

Behavioral data platform that creates governed, real-time customer context from digital interactions for analytics and AI agents.

Snowplow is a behavioral data platform that captures digital user interactions and streams them in real time to data platforms. Teams define and track custom events with flexible, validated schemas, so the data stays consistent and governed from design through delivery.

Snowplow positions itself as a customer context layer for AI. It supplies real-time customer context and behavioral attributes to agents, integrates with tools such as LangChain, Bedrock, Vertex AI and Vercel, and can distinguish AI agent traffic from human visitors. Data stays in the customer's own environment instead of a vendor server. The site cites gaming and retail among its use cases.

Key features

Real-time behavioral event collection; Custom events with validated schemas; Customer context for AI agents; Integrations with LangChain, Bedrock, Vertex AI and Vercel; AI agent versus human traffic detection; Built-in data governance; Data kept in your own environment

Industries served

GamingRetail

Product details

Vendor

Snowplow

Pricing

Contact for pricingNo free trial

Pricing model: custom

Visit website for full pricing details

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