Adobe Real-Time CDP

Adobe Real-Time CDP is an enterprise-grade Customer Data Platform built on Adobe Experience Platform that enables organizations to collect, unify, and activate customer data in real time across every marketing and engagement channel. The platform ingests data from a wide variety of sources — including pre-built connectors, APIs, SDKs, and cloud storage systems like Amazon S3 and Azure Data Lake — and normalizes it using a standardized Experience Data Model, ensuring consistency in how customer information is structured and governed across teams. At its core, the product builds unified real-time customer profiles by resolving identities across B2B and B2C data sets, then makes those profiles actionable through advanced segmentation, audience targeting, customer journey mapping, behavioral analytics, and predictive modeling. Marketers and data teams can activate audiences across more than 30 integrated platforms, including Adobe Analytics, Google Ads, Salesforce, Marketo Engage, Braze, and Mailchimp, enabling highly personalized, cross-channel campaigns at scale. Adobe Real-Time CDP is best suited for mid-market and large enterprise organizations — particularly marketing, data engineering, and customer experience teams — that need a robust, GDPR-compliant solution to break down data silos, gain a 360-degree view of their customers, and drive meaningful personalization across digital and offline touchpoints.