SAS Customer Intelligence 360

SAS Customer Intelligence 360 connects data, analytics and AI to improve engagement and personalize customer journeys. Its audience capabilities cover targeting and management on a hybrid data architecture with an embedded customer data platform, so data can stay on premises, in the cloud or across locations.

Journey capabilities plan, orchestrate and optimize customer journeys across touchpoints, while destination capabilities deliver messages across owned digital channels and third-party applications and track performance. Marketing decisioning includes templates for next best action, next best offer and lead scoring, and marketing AI provides churn and purchase likelihood analytics with AI governance. SAS lists banking, insurance, retail, consumer goods, telecom, media, health care, hospitality, gaming and entertainment as industries.