Optimizely Data Platform
by Optimizely
Customer data platform that builds identity-resolved profiles with predictive AI and activates segments across Optimizely and downstream tools.
About
Customer data platform that builds identity-resolved profiles with predictive AI and activates segments across Optimizely and downstream tools.
Optimizely Data Platform (ODP) builds one identity-resolved profile per customer from website, app, CRM, warehouse and offline data, updated in real time. Predictive AI surfaces propensity to buy, churn risk and lifetime value so teams can segment on what customers are likely to do next.
Segments can be activated across Optimizely One or downstream tools to trigger emails, launch A/B tests and suppress ads automatically, and content in Optimizely CMS can be tailored by LTV score or churn likelihood. ODP includes consent management for GDPR and CCPA, data quality controls with validation and monitoring, and security independently audited for ISO 27001 and SOC 2.
Key features
Product details
Vendor
Optimizely
Category
Customer Data Platforms (CDP)
Pricing model
custom
Starting price
Contact for pricing
Free trial
No
Deployment
Cloud
Pricing
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