mParticle
by mParticle
Enterprise customer data platform that unifies customer data and turns it into audiences, predictive insights and activation across 300+ integrations.
About
Enterprise customer data platform that unifies customer data and turns it into audiences, predictive insights and activation across 300+ integrations.
mParticle is a customer data platform built for enterprise brands that need to collect, govern and activate customer data from web, mobile and server sources. The platform resolves identity in real time, builds audiences and sends them to marketing, analytics and advertising tools through more than 300 integrations.
Beyond core data collection, mParticle adds performance features such as Match Boost, Audience Expansion, Household Reach and Predictive Audiences, along with AI and predictive intelligence and built in governance controls. A hybrid architecture lets teams fit it to their existing data stack. Its customers include brands in quick service restaurants, retail and e-commerce, entertainment, travel and financial services.
Key features
Industries served
Product details
Vendor
mParticle
Category
Customer Data Platforms (CDP)
Pricing model
custom
Starting price
Contact for pricing
Free trial
No
Deployment
Cloud, Hybrid
Company size
Enterprise
Industries
Retail and e-commerce, Quick service restaurants, Entertainment, Travel, Financial services
Pricing
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