Hightouch

Hightouch is a Composable Customer Data Platform (CDP) that enables businesses to sync customer data directly from their cloud data warehouse into over 200 destinations, including ad platforms, CRMs, marketing automation tools, and customer engagement systems — without duplicating data or relying on traditional, costly CDP infrastructure. At its core, Hightouch solves the problem of fragmented, siloed customer data by treating the data warehouse as the single source of truth, then activating that data across tools like HubSpot, Braze, Klaviyo, Google Ads, Intercom, and Salesforce in real time. Key capabilities include audience segmentation and targeting, identity resolution, customer profile management, data synchronization, ETL processes, and a no-code audience builder that allows marketing teams to build and launch campaigns without requiring engineering support. The platform also supports data governance, deduplication, match-and-merge functionality, and AI/ML-driven personalization, making it a comprehensive solution for both technical and non-technical users. Hightouch is well-suited for companies of all sizes — from startups to large enterprises — across industries including e-commerce, SaaS, retail, and media, and is particularly valuable for marketing operations teams, data engineers, and growth professionals who need to bridge the gap between their data infrastructure and their customer-facing tools to drive personalized, high-performing campaigns.