Nosto
by Nosto
Agentic commerce experience platform
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Nosto's platform covers personalized search, category merchandising, recommendations and content personalization, with Huginn and purpose-built sub-agents running around the clock on opportunities in search, merchandising and A/B testing. Nosto cites 1,500+ brands and an average ROI of 19.5x, which is a vendor figure. Pricing is modular and based on features, GMV and traffic, and there is no self-serve trial, only a structured proof of concept for qualified merchants.
Our verdict
Nosto is an established commerce personalization platform with a credible agent layer. Expect a sales process and modular pricing tied to your GMV.
Best for
Mid-market and enterprise retailers that want unified discovery and personalization with an AI agent.
Avoid if
You need public pricing or a quick self-serve start.
Pros
- Search, merchandising and personalization on one platform
- Large named brand roster
- AI agent for routine merchandising work
Cons
- Quote-only pricing
- No standard self-service trial
- ROI claims are vendor stated
Key capabilities
Frequently asked questions
What is Huginn?
Huginn is Nosto's central AI agent, with sub-agents that look for opportunities across search, merchandising, personalization and A/B testing.
Does Nosto have a free trial?
Not a standard self-service one. Qualified merchants can run a structured proof of concept.
How does Nosto price?
Modular, based on selected features, GMV and traffic.