Richpanel

Richpanel's distinctive piece is the self-service portal: rather than only answering questions, it gives shoppers a branded interface to track orders, start returns, cancel or change items themselves. Deflection through self-service is cheaper and faster than deflection through conversation, and many ecommerce tickets are exactly the kind that never need a conversation. Around it sits a full helpdesk with an AI agent handling chat and email, plus Shopify data access. It is a smaller vendor than Gorgias with fewer integrations and a thinner ecosystem, but pricing is published and lower.

The self-service portal is a smarter approach to ecommerce deflection than conversation alone — a shopper tracking their own order never creates a ticket at all. Smaller and less established than Gorgias, but cheaper with published pricing.