PathFactory
by PathFactory
Content intelligence platform that turns B2B content and buyer data into personalized experiences and first party engagement signals.
About
Content intelligence platform that turns B2B content and buyer data into personalized experiences and first party engagement signals.
PathFactory is a content intelligence platform that turns content and buyer data into personalized experiences. Experience templates create personalized content destinations such as bingeable playlists, hubs and dynamic landing pages, with content and calls to action tailored by industry, account and individual behavior.
It tracks first party engagement and buyer committee activity from anonymous visits through to known visitors, giving marketing and sales account level signals. Additional capabilities include an AI conversation agent called ChatFactory, PathFactory Intelligence and AI search optimization. The company states it has been acquired by Kaltura.
Key features
Product details
Vendor
PathFactory
Category
Account-Based Marketing (ABM)
Starting price
Contact for pricing
Free trial
No
Deployment
Cloud / SaaS
Pricing
Similar software
Abmatic AI
by Abmatic AI
AI-native ABM platform covering visitor identification, personalization, intent, advertising and attribution.
AdRoll ABM (formerly RollWorks)
by AdRoll (NextRoll)
B2B account-based marketing and advertising platform, formerly RollWorks, now sold under the AdRoll brand.
Albacross
by Albacross
Intent data platform that turns anonymous website traffic into named companies, scores accounts and syncs high intent leads to your CRM and ad audiences.
Alyce
by Sendoso
Now Alyce by Sendoso. AI-enabled B2B gifting and direct mail platform for sales, marketing and customer teams.
B2B.IQ
by B2B Media Group
Account-based marketing platform that helps marketers target relevant audiences, track analytics, orchestrate demand, and more.
Dreamdata
by Dreamdata
Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.