Pardot (Marketing Cloud Account Engagement)
by Salesforce
Salesforce B2B marketing automation for lead nurturing, scoring, ABM and campaign analytics, running natively on the Salesforce platform.
About
Salesforce B2B marketing automation for lead nurturing, scoring, ABM and campaign analytics, running natively on the Salesforce platform.
Account Engagement, formerly Pardot, is Salesforce's B2B marketing automation product. It handles lead nurturing and scoring, forms, landing pages, automation rules, attribution and account-based marketing, with activity logged to Salesforce CRM. Editions are billed annually per organization.
Key features
Product details
Vendor
Salesforce
Category
Marketing Automation
Pricing model
subscription
Starting price
From $1,250 per org per month, billed annually
Free trial
No
Deployment
Cloud
Company size
B2B teams from growing businesses to large enterprises
Pricing
Pricing model: subscription
Plans
- Growth+ $1,250/mo; Plus+ $2,750/mo; Advanced+ $4,400/mo; Premium+ $15,000/mo (billed annually)
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