Innovid

Innovid is a leading omnichannel advertising platform, now part of Mediaocean, that enables marketers to create, deliver, measure, and optimize ad-supported experiences across connected TV (CTV), digital, linear, and social channels. At the heart of the platform is NIVO, an AI-powered orchestration engine that activates, adapts, and optimizes campaigns throughout the full advertising lifecycle, helping teams make smarter decisions faster and at scale. The platform integrates seamlessly with Mediaocean's broader ecosystem, including Prisma for media planning, buying, and billing, and Protected for ad verification, fraud detection, and brand safety, making it a comprehensive end-to-end solution for modern advertising operations. Innovid is particularly well-suited for mid-market and enterprise brands, agencies, and ad operations professionals in the marketing and advertising industry who manage complex, multi-channel video and display campaigns and need a centralized hub for creative management, campaign trafficking, and cross-publisher performance reporting. Key use cases include de-duplicated reach measurement across OTT publishers, video ad trafficking and delivery, creative rotation management, and real-time campaign performance analytics — all of which help teams reduce manual workload, improve reporting accuracy, and deliver more accountable results to clients. With its intuitive interface, strong platform integrations including The Trade Desk, and AI-driven capabilities, Innovid stands out as a powerful solution for organizations looking to unify their advertising workflow and gain deeper visibility into campaign performance.