AppsFlyer

AppsFlyer is a leading mobile marketing measurement and analytics platform — often referred to as a Modern Marketing Cloud — that helps businesses track, attribute, and optimize their marketing performance across mobile apps, web, connected TV, gaming consoles, and other digital channels. At its core, the platform specializes in mobile attribution, enabling marketing teams to understand precisely which campaigns, channels, and creatives are driving installs, in-app events, and meaningful downstream outcomes like revenue and retention. Beyond attribution, AppsFlyer offers a rich suite of capabilities including deep linking, incrementality measurement, fraud detection, audience segmentation, data collaboration, and AI-powered workflow automation, all designed to break down data silos and give marketers a unified view of customer value across the entire lifecycle. The platform integrates with a wide ecosystem of advertising networks, analytics tools, and CRMs — including Meta, Google, TikTok, Braze, Salesforce, and Adobe Analytics — making it particularly powerful for teams running multi-channel acquisition campaigns that demand cross-platform visibility. AppsFlyer is best suited for mid-market to enterprise companies in industries such as mobile gaming, fintech, retail, and e-commerce, and is most valuable to user acquisition managers, growth marketers, and marketing operations teams who need reliable, granular data to justify budget decisions and improve ROAS. Trusted by over 15,000 businesses worldwide, it is especially effective for organizations looking to consolidate fragmented attribution data, identify and eliminate fraudulent traffic, and make confident, data-driven investment decisions at scale.