Fullstory

Fullstory is a behavioral data and digital experience analytics platform designed to help technology leaders, product teams, UX researchers, and digital experience professionals deeply understand how users interact with their websites, web applications, and mobile apps. Unlike traditional analytics tools that require manual event tagging and capture only surface-level metrics, Fullstory automatically collects and structures the full spectrum of user behavioral data — including clicks, scrolls, rage clicks, copy-paste actions, zoom behavior, and more — giving teams a comprehensive, unfiltered view of the customer journey without configuration gaps. Core capabilities include session replay, heatmaps, product analytics, funnel analysis, and AI-powered insights through its StoryAI feature, which proactively surfaces friction points, generates multi-session summaries, and delivers actionable recommendations to accelerate decision-making. The platform also extends beyond customer-facing experiences with its Workforce solution, which gives IT and operations teams visibility into how employees interact with internal digital tools, helping organizations reduce wasted SaaS spend and streamline workflows. Fullstory is well-suited for mid-market and enterprise companies across industries such as financial services, retail, e-commerce, and SaaS, and is particularly valuable for teams looking to eliminate digital friction, improve conversion rates, reduce support escalations, and trigger real-time personalization — all while feeding clean, AI-ready behavioral data into their broader data ecosystem via integrations with tools like Google Analytics, BigQuery, Adobe Target, and Optimizely.