Foreplay

Foreplay is an all-in-one creative intelligence and workflow platform designed to help performance marketers, media buyers, creative strategists, and marketing agencies research, organize, and produce better paid ads at scale. At its core, the platform gives users access to a library of tens of millions of live and historical ads from Meta, TikTok, LinkedIn, and other major channels, paired with a Chrome extension that lets teams save and organize inspiration into structured Swipe Files with a single click — eliminating the scattered bookmarks, dead links, and desktop screenshots that slow creative teams down. Foreplay's Spyder feature continuously monitors competitor brands around the clock, automatically surfacing new ads as they launch so marketers can track creative testing patterns, scaling signals, and strategic shifts without manually checking ad libraries. The platform also includes Lens, a creative analytics product that analyzes which concepts, hooks, formats, and messaging are actually driving performance — distinct from traditional media buying analytics and not priced on ad spend. Teams can then translate those insights directly into structured creative briefs, storyboards, and shareable collections that align strategists, media buyers, and creative producers throughout the production process. Foreplay is especially well-suited for small to mid-sized performance marketing agencies, e-commerce brands, B2B SaaS companies, and lead generation teams that need to reduce creative fatigue, accelerate ideation, and ship consistently higher-performing ads across multiple clients or campaigns.