Industry Insights
What's actually changing in B2B services
Research-led analysis of pricing, delivery models and buyer behaviour — updated as the market moves.
Showing 6 insights
AI Adoption Trends in B2B Services: What Buyers Should Ask in 2026
How service providers are actually integrating AI into delivery, which claims hold up under scrutiny, and the questions buyers should ask about data, review and pricing.
B2B Buying Behaviour Trends: How Services Are Bought in 2026
Buying committees are larger, research happens earlier and vendors are shortlisted before first contact. What that means for how B2B services are bought, sold and evaluated.
Web Development Trends Shaping Buyer Requirements
Performance budgets, accessibility obligations, editor autonomy and composable architecture — the requirements now appearing in most web development briefs, and how to specify them.
SEO & Search Trends: Planning Organic Growth in the Answer Era
AI-generated answers, changing result layouts and rising quality expectations are reshaping how organic search programmes are planned, resourced and measured.
Design & Brand Trends in B2B: Systems, Evidence and Restraint
Design systems, evidence-led positioning and disciplined motion — what B2B buyers are commissioning from design and branding partners, and how to scope it well.
IT Services Market Insights: Consolidation, Cost and Hybrid Delivery
Vendor consolidation, cloud cost scrutiny, security expectations and hybrid delivery models are changing how IT services are scoped, priced and contracted.