Semrush
by Semrush · Boston, USA · Founded 2008
All-in-one SEO platform with AI search visibility tracking
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Semrush is a long-running SEO platform whose current plans bundle daily keyword tracking with prompt tracking and AI visibility reports for brands. The company says it serves 100,000 paying customers and also offers a free plan limited to one demo project. Plan limits are tight for agencies, with 5 sites on SEO and Starter, and the AI features only unlock fully from the Starter tier at $199 per month.
Our verdict
Semrush suits teams that want classic SEO tracking and AI visibility in one subscription. Limits per plan are modest, so agencies should check site and prompt counts before buying.
Best for
In-house SEO teams and small agencies that want one familiar suite.
Avoid if
You manage many client sites or hundreds of prompts on a small budget.
Pros
- Free plan to try the tools
- One subscription for SEO and AI visibility
- Public pricing with annual discounts
Cons
- Site and keyword limits are tight on lower plans
- AI prompt tracking starts at the $199 Starter plan
- Advanced tier is sales-led
Key capabilities
Frequently asked questions
How much does Semrush cost?
SEO is $139 per month, Starter $199 and Pro+ $299, with discounts for annual billing. Advanced is custom.
Does Semrush have a free plan?
Yes. The free plan allows one demo project and 10 reports per day.
Does Semrush track AI visibility?
Yes. Starter and above include prompt tracking and AI visibility reports.