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Profound

by Profound · New York, USA

Track what AI says about your brand, then act on it

Reviewed by the the30top research team · Last reviewed 2026-10-27

Overview

Profound started as an answer engine monitoring tool and has grown into a workbench where agents turn visibility data into page rewrites, content calendars and fact corrections. It covers ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek and Google AI Overviews, with prompt volume data and citation analytics behind the recommendations. The public pricing page shows only a short trial and a custom Enterprise tier, so smaller teams cannot price it without talking to sales.

Our verdict

Profound is a strong pick for larger brands that want AI visibility data and agents to act on it in one place. Teams on a small budget will find the sales-led pricing a barrier and may do better with a lighter tracker.

Best for

Mid-market and enterprise marketing teams that need AI visibility measurement plus agents to fix what they find.

Avoid if

You want a cheap, self-serve tracker with published prices.

Pros

  • Covers the major answer engines with prompt volume and citation data
  • Agents move from insight to staged page changes
  • Named enterprise customers and a $180M Series D signal staying power

Cons

  • Pricing is not public beyond a short trial
  • Trial covers only 3 engines and a week
  • Broad agent suite means a longer setup for small teams

Key capabilities

Answer engine visibility tracking across major AI platformsPrompt volume data from real user conversationsCitation analytics showing which sources AI answers citeAgents that rewrite pages and stage changes in the CMSFactCheck agent that traces inaccurate AI claims to publishersSentiment and ChatGPT Shopping visibility tracking

Frequently asked questions

What does Profound do?

It tracks how your brand appears in AI answer engines such as ChatGPT, Perplexity and Gemini, and offers agents that rewrite pages, plan content and correct inaccurate claims.

Does Profound have a free trial?

Yes. The pricing page lists a free 7-day trial that runs 50 unique prompts daily across ChatGPT, Gemini and Google AI Overviews.

How much does Profound cost?

Beyond the trial, the public pricing page shows only a custom Enterprise tier, so you need to contact sales for a quote.

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