Vagaro

Vagaro is a comprehensive appointment scheduling and business management platform purpose-built for the beauty, wellness, and fitness industries, trusted by more than 220,000 professionals across salons, spas, barbershops, yoga studios, gyms, and solo service providers. At its core, the software enables businesses to manage appointments from any device, accept online bookings 24/7 through Vagaro's built-in consumer marketplace, and automate client reminders via text and email to significantly reduce no-shows and eliminate the manual back-and-forth of traditional phone scheduling. Beyond scheduling, Vagaro functions as an all-in-one business operating system, offering integrated point-of-sale and payment processing, client profile management, staff calendars with color-coding and calendar sync, payroll, marketing tools including email and SMS campaigns, and detailed reporting — all accessible through a highly rated mobile app. The platform also supports HIPAA-relevant workflows, employee permissions, and secure credit card capture, making it suitable for medical spas, chiropractic offices, and mental health providers alongside traditional beauty businesses. Starting at just $23.99 per month with a free trial available, Vagaro is especially well-suited for small businesses and independent operators — including hairstylists, estheticians, massage therapists, and fitness instructors — who need an affordable, centralized solution to streamline operations, grow their client base, and reduce the administrative burden of running a service-based business.