Semrush

Semrush, now part of Adobe, is an all-in-one brand visibility and digital marketing platform built to help businesses command their online presence across SEO, content marketing, paid media, social strategy, and competitive intelligence. At its core, the platform leverages one of the industry's most expansive proprietary datasets and AI-driven insights to help users discover high-value keywords, audit site health, analyze backlinks, track rankings, and uncover competitor strategies — all from a single interface. Its toolkit spans capabilities like the Keyword Magic Tool for search opportunity discovery, Backlink Gap analysis for link-building, site auditing for technical SEO, and AI Visibility monitoring to measure presence in AI-powered search environments. Semrush integrates seamlessly with widely used tools including Google Analytics, Google Search Console, Google Ads, HubSpot, and Zapier, making it easy to weave into existing marketing workflows. The platform is well-suited for a broad range of users — from solo digital marketers and SEO specialists to content teams, paid media managers, and agencies — and scales from growing startups all the way to Fortune 500 enterprises across virtually every industry. With over 28 million users worldwide, Semrush is particularly valued by marketing professionals who need reliable competitive data and actionable insights to improve search visibility, outperform rivals, and demonstrate measurable ROI from their digital efforts.