SAP Engagement Cloud

SAP Engagement Cloud (formerly SAP Emarsys) is an AI-powered omnichannel customer engagement platform developed by SAP that helps organizations deliver personalized marketing experiences by connecting real-time customer data with core business operations. Part of the broader SAP Customer Experience portfolio, the platform enables marketers to orchestrate highly targeted campaigns across email, mobile, web, digital ads, and social channels, using AI-driven product recommendations, behavioral segmentation, and automated journey workflows to engage customers at exactly the right moment. Its ready-to-use automation tactics and pre-built use cases — covering scenarios like cart abandonment, loyalty milestone recognition, price drop alerts, and post-purchase follow-ups — allow marketing teams to launch sophisticated campaigns quickly without requiring deep technical expertise. The platform also features a strategic analytics dashboard that ties campaign performance directly to business outcomes such as revenue growth and active customer base expansion, giving marketing leaders clear visibility into ROI across the full customer lifecycle. SAP Engagement Cloud is best suited for mid-market to enterprise-level companies in retail, e-commerce, and consumer goods industries, particularly those already operating within the SAP ecosystem, and is especially valuable for marketing teams looking to unify customer data, reduce manual effort through automation, and build lasting customer loyalty at scale.