Salesforce B2B Commerce

Salesforce B2B Commerce is a comprehensive e-commerce platform purpose-built for business-to-business selling, enabling companies to digitize and automate complex sales processes within the broader Salesforce ecosystem. The platform handles the full spectrum of B2B commerce needs, including account-specific and negotiated pricing, customer entitlements, dynamic promotions, self-serve reordering, product catalog management, and shared price books — all centralized in a single environment that connects seamlessly with Salesforce CRM, giving sales and commerce teams unified visibility into customer relationships, orders, and account data. Powered by generative AI, the platform accelerates go-to-market timelines with guided store setup, AI-generated product descriptions, and intelligent insights that help businesses hit growth and revenue targets faster. It also supports omnichannel commerce with templated storefronts for B2B, direct-to-consumer (D2C), or hybrid models, and includes robust role-based access control (RBAC) and organizational hierarchy support to manage complex procurement workflows at scale. Salesforce B2B Commerce is best suited for mid-market to enterprise organizations across industries like manufacturing, technology, and distribution — particularly those managing high-volume buyer relationships, negotiated contracts, and multi-account procurement structures — though it is also used by smaller businesses looking to scale their digital sales operations. Built on a trusted platform with 99.99% uptime and supported by an extensive partner ecosystem, it is especially valuable for sales operations leaders, IT architects, and e-commerce managers seeking to replace fragmented, manual order management with a scalable, integrated digital buying experience.