Rithum

Rithum is a cloud-based multichannel commerce platform born from the merger of two e-commerce pioneers, CommerceHub and ChannelAdvisor, designed to help brands, retailers, and suppliers build efficient and profitable online businesses across a global network of marketplaces and retail channels. At its core, the platform centralizes catalog management, inventory tracking, order fulfillment, and multi-channel marketing, enabling sellers to push product listings, synchronize stock levels, and manage pricing across dozens of online marketplaces from a single dashboard. Differentiating features include automated repricing, rules-based data mapping, channel analytics, buy box monitoring, MAP pricing enforcement, and competitor visibility tools that give e-commerce teams the intelligence they need to stay competitive and scale quickly. The platform integrates with more than 14 third-party tools — including Shopify, BigCommerce, NetSuite, ShipStation, and ShippingEasy — making it relatively straightforward to connect with existing tech stacks and operational workflows. Rithum is best suited for mid-size to enterprise-level retailers, brands, and marketplace sellers whose e-commerce directors, operations leaders, and marketing teams need centralized visibility and control over multi-channel sales performance. It is particularly well-suited for organizations looking to expand into new sales channels, grow their curated product selection through dropship or third-party supplier networks, and create consistent consumer experiences across the entire shopping journey.