LiveRamp
by LiveRamp
Data collaboration network for identity resolution, audience activation and measurement across the advertising ecosystem.
About
Data collaboration network for identity resolution, audience activation and measurement across the advertising ecosystem.
LiveRamp is a data collaboration network that connects first, second and third-party signals across identifiers, platforms, clouds and agents. Brands use it to resolve identity across systems and build a connected view of customers.
The platform supports planning and activating media, reaching consumers across the advertising ecosystem, and measuring performance including lift and incrementality. LiveRamp reports a 99.5% match rate score on full PII with complete address data and names brands such as Costco and Comcast as customers.
Key features
Product details
Vendor
LiveRamp
Category
Audience Intelligence
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