Google Ads
by Google LLC
Google's ad platform for showing ads on Search, YouTube, Maps, Gmail, Play and the Display Network, with AI-driven campaign types and bidding.
About
Google's ad platform for showing ads on Search, YouTube, Maps, Gmail, Play and the Display Network, with AI-driven campaign types and bidding.
Google Ads lets businesses place ads across Google Search, YouTube, Google Play, Discover, Gmail and partner sites. Advertisers pick a goal such as leads, sales, app installs or awareness, and choose manual or AI-based Smart Bidding. Companion tools cover keyword research, reach planning and agency account management.
Key features
Industries served
Product details
Vendor
Google LLC
Category
Demand Generation
Pricing model
usage-based
Starting price
No minimum spend or sign-up fee stated; you set bids and budget
Free trial
No
Deployment
Cloud, Mobile
Company size
All sizes
Industries
All industries
Pricing
Pricing model: usage-based
Plans
- Pay per click or call with advertiser-set bids and budgets; prepay or postpay billing
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