D&B Connect

D&B Connect is an AI-powered Data Management Platform developed by Dun & Bradstreet that helps businesses cleanse, enrich, and manage their customer and account data by leveraging the extensive D&B Data Cloud, which offers access to over 2,500 data attributes. The platform enables organizations to assess the overall health of their data, visualize and monitor data quality, perform identity resolution, and automatically match and enrich records using machine learning algorithms that continuously improve match accuracy over time. It integrates natively with leading CRM systems like Salesforce, as well as Master Data Management Platforms, Customer Data Platforms, and marketing automation tools, enabling automated data updates, duplicate detection, and cross-channel marketing workflows across email, social media, and web channels. D&B Connect is particularly well-suited for mid-market and enterprise companies across industries such as information technology, software, marketing, and financial services, and is especially valuable for data managers, sales operations professionals, CRM administrators, and marketing teams who need a reliable source of truth for account and contact data. Key use cases include enriching CRM records to support territory management and client segmentation, identifying total addressable market opportunities, streamlining prospecting for sales representatives, and enforcing data governance policies to reduce duplicates and maintain accurate, up-to-date business intelligence across the organization.