Comscore
by Comscore, Inc.
Cross-platform audience measurement and media analytics used as a currency for planning, transacting and evaluating media.
About
Cross-platform audience measurement and media analytics used as a currency for planning, transacting and evaluating media.
Comscore positions itself as a trusted currency for planning, transacting and evaluating media across platforms. Its business centers on cross-platform audience measurement and advertising analytics.
Media owners, agencies and advertisers use its audience data to understand reach and viewing behavior across digital and linear channels. The company's site lists media measurement, audience analytics, cross-media measurement and digital market intelligence among its focus areas.
Key features
Product details
Vendor
Comscore, Inc.
Category
Audience Intelligence
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