Braze

Braze is a leading customer engagement platform designed to help brands build meaningful, personalized relationships with their customers at scale. At its core, the platform enables cross-channel messaging across email, push notifications, SMS, WhatsApp, and in-app experiences, all orchestrated through an intuitive visual journey builder that allows marketers to design sophisticated, multi-step automation flows without requiring engineering support. Powered by BrazeAI™, the platform layers artificial intelligence across every touchpoint — enabling AI-driven personalization, predictive decisioning, dynamic audience segmentation, and campaign optimization that continuously improves over time. Braze also offers robust data activation capabilities, allowing teams to unify customer data from any source, connect seamlessly with tools like Snowflake, Amplitude, Segment, and Salesforce, and translate those insights directly into targeted, real-time interactions. The platform is best suited for mid-market and enterprise companies across industries such as financial services, retail, health and wellness, and media, and is particularly valuable for marketing teams, CRM managers, and growth professionals who need to move quickly without sacrificing personalization or compliance. Whether the goal is reducing churn, driving conversions, onboarding new users, or re-engaging lapsed customers, Braze gives teams the tools to turn customer data into timely, relevant, and genuinely engaging experiences.