Adobe Analytics
by Adobe
Enterprise digital analytics for web and mobile with deep segmentation, journey analysis, attribution and governed data collection.
About
Enterprise digital analytics for web and mobile with deep segmentation, journey analysis, attribution and governed data collection.
Adobe Analytics is Adobe's enterprise digital analytics product for web and mobile. Its listed capabilities include deep, flexible segmentation, journey analysis across digital channels, advanced reporting and attribution, and enterprise level data collection and governance.
Adobe groups it within a wider analytics family that also includes Customer Journey Analytics B2B Edition, Marketing Campaign Analytics and Content Analytics. Licensing is sold in Foundation, Select, Prime and Ultimate packs measured by server calls, with add-ons such as Live Stream and Predictive Workbench.
Key features
Product details
Vendor
Adobe
Category
Analytics Platforms
Starting price
Contact for pricing
Free trial
No
Deployment
Cloud
Pricing
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