Acquia DAM (Widen)

Acquia DAM (Widen) is an enterprise-grade digital asset management platform built by Acquia that helps marketing, creative, and brand teams organize, find, and distribute high volumes of digital content across channels, regions, and organizational units. At its core, the platform centralizes all digital assets — images, videos, documents, templates, and more — into a single searchable library, powered by AI capabilities that include natural language search in any language, automatic tagging, video transcription, alt text generation, and deduplication at upload, dramatically reducing the time teams spend hunting for files or managing duplicates. It addresses critical brand governance challenges through rights management, expiration enforcement, multi-stage approval workflows, role-based permissions, and full audit trails, making it a strong fit for regulated industries such as financial services, healthcare, and higher education, as well as for consumer goods and manufacturing organizations managing large product libraries distributed across retailers and regional teams. Creative and production workflows are supported through built-in templating tools and an AI-assisted video editor that enables localization without routing every request through a creative team, while publishing tools like Smart Embed and Asset Insights connect assets directly to downstream CMS, marketing automation, PIM, e-commerce, and digital marketplace platforms across nearly 300 integrations. Trusted by over 1.5 million users worldwide and managing more than 166 million assets, Acquia DAM is used by mid-market and enterprise organizations and is available as a standalone product or as part of Acquia's broader Digital Experience Platform, with documented customer outcomes including a 50% reduction in asset distribution time and an 83% reduction in image search time at scale.