Social Soup
UnclaimedInfluencer marketing, product sampling and review programs for consumer brands
About
Influencer marketing, product sampling and review programs for consumer brands
Social Soup is an influencer marketing agency founded in 2007 and based in Redfern, Sydney, with further offices in Melbourne and Brisbane. It runs creator campaigns, product sampling and seeding programs, and review generation for consumer brands, working with macro, micro and nano influencers as well as its own community of product triallers.
The agency reports 1.5 million product trials, 457,849 reviews written and $7 million worth of products tested through its programs. Clients include Huggies, Blackmores, PepsiCo, Philips, Royal Canin, ALDI, L'Oreal and LEGO. Social Soup was named Creator Agency of the Year at the 2025 B&T Awards and won an AiMCO Award in 2024. Published work includes a Simply Chips campaign that delivered 55,890 trials and a 9.95x ROI over nine months.
Service lines
- Social Media Marketing30%
- Other Marketing25%
- Marketing Strategy20%
- Advertising10%
- Market Research10%
- Product Marketing5%
Client size split
Client size split not provided
This company hasn't shared how its clients break down by company size.
Industries served
- Food & Beverage
- Beauty
- Baby & Parenting
- Health & Wellness
- Retail
- Pet Care
- Consumer Electronics
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Services
Focus areas offered by Social Soup.
- Social Media MarketingOffered
- Other MarketingOffered
- Marketing StrategyOffered
- AdvertisingOffered
- Market ResearchOffered
- Product MarketingOffered
Locations
Headquarters
Sydney
Australia
Level 1, 61-63 Great Buckingham Street, Redfern NSW 2016
Office
Melbourne
Australia
Office
Brisbane
Australia
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Portfolio
Selected client work — anonymized where required.