Focus Lab

Focus Lab is a B2B brand agency founded in 2010 that operates as a remote team based in the United States. The agency builds brands for technology and manufacturing companies, ranging from early-stage startups to billion-dollar enterprises. Its core services are brand strategy, verbal identity, visual identity and web design, with monthly retainers available for ongoing design work.

Focus Lab reports more than 600 brands built, and says its clients have raised $7.8B in capital after rebranding, with 16 reaching unicorn status and 30 acquired. Named clients include LaunchDarkly, PolyAI, Marketo, Zuora, Braze, Salesloft, ClickFunnels and Giga Energy. Its case studies include rebrands tied to major funding rounds, such as LaunchDarkly's $200M raise and PolyAI's $86M Series D.