Pika
by Pika
AI creative tools built for creatives
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Pika bundles a video studio, image editing, character tools and soundtrack generation, and routes work across its own and partner models. It is aimed at short creative clips rather than structured business video. The free plan includes no monthly credits and works through purchased packs only, so a real test needs a paid plan.
Our verdict
An approachable creative video app at a low entry price. Test paid credits before committing, since the free plan will not generate on its own.
Best for
Individual creators and small brands making short stylised clips.
Avoid if
You need governed team workflows, compliance documentation or long-form presenter video.
Pros
- Low entry price at $10 a month
- Covers video, audio and images in one app
- Character and product tools for consistent output
Cons
- Free plan has 0 monthly credits
- No public enterprise security details found
- Quality varies by model, so expect retakes
Key capabilities
Frequently asked questions
Does Pika have a free plan?
Yes, but it includes 0 monthly credits. You use it with purchased credit packs.
How much does Pika cost?
Starter is $10 a month, Creator is $35, and Fancy runs from $95 to $880 a month. Annual billing lowers each by about 20%.
What can Pika make?
It generates and extends video, edits images, builds consistent characters, makes product shots and creates soundtracks.