Kapwing
by Kapwing
Make a video about anything
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Kapwing pairs a full online editor with AI tools that generate video projects from a prompt, caption and translate footage, clean audio and cut dead air. It suits creators and small teams that want one browser tab for the whole job. The free plan exports at 720p with a Kapwing watermark and a 4 minute cap, and the vendor does not list an API or compliance certifications on its public pages.
Our verdict
A flexible, low-cost editor with useful AI helpers. Pick it for everyday social video rather than regulated or large-scale production.
Best for
Creators and small teams that want an all-in-one online editor with AI captioning, dubbing and generation.
Avoid if
You need enterprise security documentation, an API, or studio-grade avatar video.
Pros
- Editor and AI tools live in one browser workspace
- Real free plan to test the tools
- Pro plan removes the watermark and exports in 4K
Cons
- Free exports carry a watermark and cap at 720p
- No API or compliance details on public pages
- AI generation is less specialised than dedicated avatar tools
Key capabilities
Frequently asked questions
Is Kapwing free?
Yes. The free plan gives 10 credits, 720p export, a 4 minute length limit and a Kapwing watermark.
How much does Kapwing cost?
Pro is $16 a month with 1,000 credits and 4K export. Business is $50 a month with 4,000 credits. Enterprise is custom.
What AI features does Kapwing offer?
Prompt-to-video, auto subtitles, translation, text to speech and dubbing, Clean Audio, Smart Cut and a Repurpose Studio.