HeyGen
by HeyGen
AI videos starring you, made in minutes
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
HeyGen turns a prompt, script or slide deck into a finished presenter video, and its Video Agent plans scenes from a single prompt. It also translates existing videos and offers an API for teams that want to generate video at scale. Pricing runs on credits, so heavy production burns through a plan quickly, and the free plan is limited to 3 watermarked videos a month.
Our verdict
A strong default for avatar-led business video and translation, with a usable free plan. Budget for credits if you plan to publish at volume.
Best for
Marketing, sales and training teams that need presenter-style video in many languages without a camera crew.
Avoid if
You need cinematic footage or fully generative scenes rather than avatar-led presenter video.
Pros
- Large library of stock avatars plus custom avatars
- Video translation sits in the same product
- Real free plan to test output quality
Cons
- Credit costs climb fast for long or frequent videos
- Free exports carry a watermark and cap at 1 minute
- Custom avatar quality depends on the source footage you supply
Key capabilities
Frequently asked questions
Does HeyGen have a free plan?
Yes. The free plan allows 3 watermarked videos a month, each up to 1 minute, with one custom video avatar and 500+ ready-made presenters.
How much does HeyGen cost?
Creator is $29 a month, Pro starts at $49 a month, and Business is $149 a month. Enterprise is quoted through sales.
Can HeyGen translate videos?
Yes. Video Translation is part of the product and paid plans list 175+ languages and dialects.