Sprout Social
by Sprout Social
Premium social management with AI Assist and the Trellis AI agent
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Sprout Social is a premium social management suite covering scheduling, a unified Smart Inbox, reporting and add-ons for listening and employee advocacy. AI Assist enhances posts and replies, and the Standard tier is listed with the Trellis AI agent. It is priced per seat starting at $79 a month on annual billing, and listening and premium analytics are paid add-ons. That makes it expensive next to lighter schedulers.
Our verdict
Sprout Social is a polished choice for teams that live in the inbox and in reports. The price and add-on stack make it hard to justify for small accounts.
Best for
Brand and agency teams that need polished inbox, reporting and governance and have budget for it.
Avoid if
You are a small team looking for a low-cost scheduler.
Pros
- Strong inbox and reporting for team workflows
- AI Assist covers both posts and replies
- Mature add-ons for listening and advocacy
Cons
- Per-seat pricing gets expensive quickly
- Listening and premium analytics cost extra
- AI features are spread across higher tiers
Key capabilities
Frequently asked questions
How much does Sprout Social cost?
Essentials is $79 per seat per month on annual billing, or $99 billed monthly. Standard is $199, Professional is $299 and Advanced is $399. Enterprise is custom.
Does Sprout Social have a free trial?
Yes. The pricing page lists a free trial, and the Standard, Professional and Advanced plans show 30 days.
What AI does Sprout Social offer?
AI Assist enhances posts on Professional and replies on Advanced, Advanced also adds sentiment in the Smart Inbox, and Standard lists the Trellis AI agent.