Metricool
by Metricool
Scheduling and analytics with an AI assistant and an MCP server
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Metricool combines scheduling, analytics and reporting for social accounts, with a free plan for one brand. An AI social media assistant helps with planning and writing, and the pricing page lists a Metricool MCP for connecting it to AI clients. Pricing is by number of brands, which suits agencies. LinkedIn and full X analytics are held back for paid tiers, so the free plan is narrower than it first looks.
Our verdict
Metricool is good value for brand-based scheduling and reporting, with an unusually open MCP angle. Teams that need deep engagement tooling should look elsewhere.
Best for
Freelancers and agencies that want scheduling plus analytics across several brands at a low price.
Avoid if
You need a heavy unified inbox or social listening suite.
Pros
- Free plan for one brand with the AI assistant
- Brand-based pricing suits agencies
- MCP support for AI client workflows
Cons
- LinkedIn and full X analytics need paid plans
- Advanced tier lists no AI assistant on the pricing page
- Brand limits step up in jumps
Key capabilities
Frequently asked questions
Is Metricool free?
Yes. The free plan covers 1 brand and includes the AI social media assistant, but LinkedIn and X support are limited.
How much does Metricool cost?
Starter runs from $20 a month for up to 5 brands. Advanced runs from $53 a month for up to 15 brands and scales to 50 brands. Custom plans are quoted.
Does Metricool support MCP?
The pricing page lists a Metricool MCP alongside the AI social media assistant on the Free plan.