Zuma
by Zuma
AI leasing assistant for multifamily with human backup
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Zuma sells Kelsey, an AI assistant for multifamily operators that answers prospects by phone, chat, email, SMS and listing site forms, books tours and follows up late payers. It connects to property management systems and CRMs such as Entrata, Yardi, RealPage and Knock. Zuma positions human experts behind the AI as a differentiator. Pricing is not published and the site does not state security certifications, so procurement teams will need to request both.
Our verdict
A focused multifamily assistant with real PMS integrations and a human safety net. Treat vendor reported conversion gains as claims to test in a pilot.
Best for
Multifamily operators that want leasing and collections handled by one assistant with human cover.
Avoid if
You are a sales brokerage looking for buyer and seller lead nurture.
Pros
- Covers leasing, collections and move outs in one assistant
- Human experts back up the AI
- Integrates with major multifamily systems
Cons
- No public pricing
- Security and compliance details are not on the main pages
- Built for multifamily, not brokerage sales
Key capabilities
Frequently asked questions
What channels does Zuma's Kelsey cover?
Zuma lists phone, ILS forms, email, chat, web chat and SMS for leasing enquiries.
Which property management systems does Zuma connect to?
Its site shows Entrata, Yardi, RealPage and Knock, along with Google and Microsoft Outlook calendars.
Does Zuma publish pricing?
No. The site invites you to request a demo.