Lofty
by Lofty
Real estate CRM with agentic AI that follows up and books
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Lofty combines a CRM, IDX websites, lead generation and a set of AI agents. The Sales Agent captures and qualifies leads and books appointments, the Homeowner Agent flags likely sellers in your database, and Cowork runs delegated tasks inside the CRM. There is no public price on any plan and Lofty says it does not offer a free trial, only a demo. It is a full platform, so a team that wants a lightweight AI add on to another CRM will find it heavy.
Our verdict
A broad real estate platform where the AI agents are the main upgrade over a standard CRM. Expect to talk to sales to get a price and to commit to the whole stack.
Best for
Agents, teams and brokerages that want CRM, website and AI follow up in one system.
Avoid if
You want a standalone AI assistant to bolt onto a CRM you already like.
Pros
- AI agents sit inside the CRM and read live data
- Covers sales, seller detection and social in one platform
- Public developer platform for custom builds
Cons
- No published prices on any plan
- No free trial, demo only
- Full platform scope is more than a pure AI add on needs
Key capabilities
Frequently asked questions
What AI agents does Lofty include?
Lofty lists a Sales Agent, Homeowner Agent, Social Agent and Custom Agents, plus Cowork for delegated tasks inside the CRM.
Does Lofty have a free trial?
No. Lofty's own FAQ says it does not currently offer a free trial and offers a one on one demo instead.
Can I build on Lofty with an API?
Lofty links to a developer platform that it says runs on the same engine as its own apps.