Applitools
by Applitools
Visual AI and deterministic end-to-end testing
Reviewed by the the30top research team · Last reviewed 2026-10-27
Overview
Applitools is known for Visual AI that compares what a user would see, and now combines it with a Deterministic Language Model, NLP authoring and AI-augmented recording for autonomous test creation. It covers functional, visual, cross-platform, component, accessibility, PDF and API checks, and also pitches itself as a guardrail for code written by AI coding agents. The site lists ISO 27001 and SOC 2 Type II and names Labcorp, Lloyds Bank, Okta and The New York Times. Pricing is not published, and its strength in visual validation means teams wanting only script-free functional authoring may find it more than they need.
Our verdict
A leader for visual validation with credible enterprise credentials. Expect a sales process and plan time to integrate it with your existing frameworks.
Best for
Teams where UI correctness across browsers and devices is the main risk and who need audit-friendly security credentials.
Avoid if
You want transparent self-serve pricing or only need basic functional test authoring.
Pros
- Visual AI is a long-standing core strength
- Lists ISO 27001 and SOC 2 Type II
- Broad test types including accessibility and PDF
Cons
- No published pricing
- Visual focus may exceed simple functional needs
- Full value needs integration into existing test frameworks
Key capabilities
Frequently asked questions
What is Applitools best at?
Visual AI testing that catches visual and functional bugs, plus autonomous test creation and self-healing.
Does Applitools publish pricing?
No. The site says plans are based on your needs, so you need to contact the vendor.
Which security standards does Applitools list?
ISO 27001 and SOC 2 Type II.