the30top
TU

TurboTax

by Intuit

DIY tax filing with Intuit Assist AI and expert help options

Reviewed by the the30top research team · Last reviewed 2026-10-27

Overview

TurboTax uses Intuit Assist to build a personalized checklist, check returns as you go, find deductions and credits, and answer tax questions about your situation. Editions run from a Free Edition for simple Form 1040 returns to Expert Assist and Expert Full Service, with published guarantees on calculations and maximum refund. The free edition covers only simple returns (roughly 37 percent of taxpayers qualify per the vendor), and state filing and higher tiers add cost.

Our verdict

A mature consumer tax product with an AI layer that helps during prep. Price depends heavily on edition and state filing, so work out your situation before picking a tier.

Best for

US filers who want an AI-assisted DIY experience with the option to add an expert.

Avoid if

You prefer a flat fee with a dedicated preparer from the start, or file outside the US.

Pros

  • Free edition for simple returns
  • Published accuracy and refund guarantees
  • Expert help available on demand

Cons

  • Free edition covers only simple returns
  • State filing adds cost on paid products
  • Prices vary widely by edition and situation

Key capabilities

Intuit Assist generative AI answers to tax questionsReal-time accuracy checks on your returnDeduction and credit findingPersonalized tax checklistExpert Assist and Full Service tiersCalculation and maximum refund guarantees

Frequently asked questions

What does Intuit Assist do in TurboTax?

The vendor says it builds a personalized checklist, checks your return in real time, finds deductions and credits, and gives instant answers to tax questions.

Is TurboTax free?

The Free Edition is for simple Form 1040 returns only. The vendor says roughly 37 percent of taxpayers qualify, and the offer may change or end.

How much does TurboTax cost?

The site shows Do It Yourself from $0 to $139, Expert Assist from $59 to $209 and Expert Full Service from $129, with state filing extra on paid products.

More AI Personal Finance & Wealth Agents