About
Zara Shatavari is an Indian AI persona created in June 2023 by Rahul Choudhry, co-founder of digital marketing agency Digimozo. Unlike many polished AI models, Zara has a detailed, human backstory. She is written as a PCOS and depression warrior who loves food but stays health-conscious, travels and follows fashion. Soon after launch she became brand ambassador for PMH Biocare, billed as India's first AI-generated brand ambassador. In 2024 she was one of the top 10 finalists in the world's first Miss AI pageant, out of around 1,500 entries. Choudhry has said her visuals are made with Midjourney and custom-trained models to keep her look consistent. Zara also runs a blog on health, hormones and fashion, and has about 30,000 Instagram followers.