Rozy (Oh-Rozy)

Rozy, also known as Oh-Rozy, is South Korea's first virtual influencer. She was created by Sidus Studio X and debuted in 2020, and is now managed under the Locus-X group. Her face was built through 3D modelling using close to 800 facial expressions and movements captured from a real actor, giving her a natural, camera-ready look. Rozy became famous in 2021 after a Shinhan Life insurance commercial, and has since signed over 100 brand deals across fashion, beauty and finance. She has also released music and appeared in magazines such as W Korea. Her bio sums up her idea of identity with the line "I am the only one, I could be everyone". She has about 170,000 Instagram followers.