About
Noonoouri is a digital character created by Munich designer Joerg Zuber of Opium Effect, active on Instagram since 2018. Recognisable by her oversized eyes and doll-like look, she describes herself as cute, curious and couture. She has worked with fashion houses such as Dior and Versace, featured in KKW Beauty content, and is represented by IMG Models worldwide. In 2023 she signed with Warner Music Germany and released music including Dominoes with Alle Farben. Her voice is based on Zuber's own voice processed with Auto-Tune, and she is animated with CGI and face-tracking sensors rather than generative AI. Noonoouri also uses her platform for causes like veganism and sustainability. She has about 454,000 Instagram followers and an active YouTube channel.