Kyra

Kyra is widely known as India's first virtual influencer. She was launched in 2022 by FUTR Studios and built using Unreal Engine and Maya. Kyra presents herself as a fashion and lifestyle creator and has worked with brands such as boAt, Nykaa, Puma, Realme, Amazon and WOW Skin Science, proving that major Indian brands are willing to use virtual faces in campaigns. She gained national attention after appearing on Shark Tank India, which her bio still highlights. More recently she has positioned herself as an AI companion, inviting followers to talk to her. Kyra has about 247,000 Instagram followers and a YouTube channel with close to 100,000 subscribers, making her one of the most established AI personas in the country.