About
Knox Frost is a CGI virtual influencer created by LA-based social media marketing company Influential. He is presented as a 20-year-old male from Atlanta who loves basketball and video games. Knox gained international attention in April 2020 when the World Health Organization partnered with him on a pro bono COVID-19 campaign, making him one of the few virtual influencers to be enlisted by a major global health body. The campaign asked his Gen Z and millennial audience to stay home, donate to the WHO COVID-19 Solidarity Response Fund and spread accurate information about the pandemic. Coverage ran in AdWeek, AdAge, Mashable, BuzzFeed, CNBC and Insider. His creators at Influential have positioned Knox as a voice for youth mental health issues alongside broader lifestyle content, leaning into topics like anxiety and loneliness to give the character emotional depth. With over one million Instagram followers, Knox is one of the most followed male virtual influencers in the Western market and shows how a CGI persona can be used as a credible public health messenger to younger demographics.